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Join OWA Parks & Resort, a 520+ acre destination located minutes from the Gulf Coast beaches. OWA offers leasing opportunities within a pedestrian-friendly district featuring a curated mix of retail, dining, and entertainment, anchored by the nationally recognized Tropic Falls at OWA.1
Candice Frazier
Senior Director of Leasing and Retail Development
Located near Gulf Shores and Orange Beach—one of the Southeast’s most visited coastal markets, attracting over 6 million annual visitors2—Downtown OWA serves as an admission-free hub for dining, shopping, and entertainment. The property is supported by on-site lodging and extended-stay accommodations, with Foley and Baldwin County continuing to rank among the fastest-growing areas in the region.
Key fundamentals:
• Diverse mix of retail, dining, and entertainment uses
• Designed to encourage guest flow and engagement
• Admission-free access supporting consistent visitation
• Positioned within a high-growth coastal tourism market
OWA benefits from a combination of tourism, regional access, attractions, and on-property sports tourism that collectively drive visitation across seasons and recurring demand cycles.
Visitation drivers:
• Gulf Coast tourism from Gulf Shores and Orange Beach
• Direct access via Foley Beach Express (~20,000–30,000+ vehicles/day3)
• Live entertainment and programming at OWA Theater
• On-property sports tourism complex hosting tournaments year-round
Downtown OWA is positioned to capture guest spend across a variety of visit types, with concepts that align to group activity, leisure time, and shared experiences.
Why tenants choose OWA:
• Capture spend from visitors, tournament participants, and overnight guests
• Benefit from high-impact peak visitation periods
• Visibility within a walkable, centralized setting
• Opportunity to establish presence within a growing Gulf Coast market
OWA is seeking retail, dining, and entertainment operators that complement the existing mix and connect with our growing base of regional and Gulf Coast visitors. Share your information to connect with the leasing team and explore current opportunities.
