OWA Updates: COVID safety guidelines

Rainbow Run

April 22


Pre-register online today for $19.99++ discounted pre-registration available through April 15th!

As the name suggests, it isn’t your average run! On Saturday, April 22, participants will jog, walk, sprint (your choice!) through OWA as neon powder fills the air! Grab your friends, sign up, and you’ll each get OWA swag and a Rainbow Run T-shirt, available while supplies last.

Pre-registered participants are encouraged to sign their waivers and pick up their packets and swag in the week leading up to the run. Registered participants can pick up their swag bags and official t-shirt inside building 200-B in Downtown OWA (across from Paula Deen’s and OWA Theater) between Monday, April 17 and Friday, April 21, from 9am-6pm.

Schedule of events

  • Check-in and day-of registration on OWA Island: 7:30-8:30am
  • Photobooth on OWA Island: 9-11am
  • Run Starts on OWA Island: 9am
  • After Party with DJ on OWA Island: Following Race until 11am

Participation includes a free Rainbow Run T-shirt that’s ready to be covered in all the flying colors, or you can wear your own get-up to the race. Hint: White shirts work best for all the colors to really show up!


Registered participants can pick up their swag bags and t-shirts inside the building 200-B in Downtown OWA (across the bridge from OWA Theater and Paula Deen’s Family Kitchen) between Monday, April 17 and Friday, April 21, from 9am-6pm.

Pre-sale tickets are available for a special purchase price of $19.99++ for ages 3+. After April 14, 2023, registration for ages 3+ will be $29.99++.

Tickets to Rainbow Run include entry to the race, t-shirt, color tattoo, and swag, available while supplies last.

You may! However, we encourage all participants to register in advance, to ensure you get your complimentary Rainbow Run t-shirt!

The 1.5 miles Rainbow Run is long enough for runners to enjoy, but short enough to where children over three can still participate.

Running is optional! Feel free to walk, skip, jog or otherwise enjoy yourself along the course.

Due to the nature of the powders in use at the Rainbow Run, face coverings are recommended for participants. Many guests choose to wear a bandana and/or a pair of sunglasses to protect their eyes and airways.

Due to the nature of the powders in use at the Rainbow Run, it is not recommended for guests three and under to participate.

Check-in is at 7:30am CST and will run until 8:30am CST on the OWA Island.  

Your complimentary Rainbow Run t-shirt will be ready for you at check-in beginning at 8am on the morning of Rainbow Run or can be picked up during the week leading up to the run.

The run will begin on the OWA Island and will take place throughout the OWA property. The race will be clearly marked with chalk arrows on the ground and will end at the OWA Island.

Yes! There will be three water stations along the race route to help runners stay hydrated.

There will be a complimentary photobooth roamer in the starting line area and the at the finish line on the OWA Island where the after party is being held.

The after party will be held at the OWA Island, which is also the location for the finish line of the race. The OWA Island is where you will get your OWA Rainbow Run swag bag if you did not pick up your swag bag leading up to the event date. Light food and beverage options will also be available while supplies last as well as beer for participants 21+ with valid photo ID.

The powder is comprised of cornstarch with food grade dye, so it is non-toxic, 100% safe and washes away with water. The shirt is given at check in, so guests can decide if they would like to wear it in the run or not. The shirt given is completely white with no powder on it. Suggestions for cleaning are to shake/vacuum/dust off your clothing before washing. After removing as much excess powder as possible, spot clean as needed. We suggest they wash items from the run separate from other clothing in cold water.